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Beyond Capital Partners Fund III, a fund advised by Beyond Capital Partners GmbH (“BCP”), acquired a majority shareholding in ORENDT STUDIOS Holding GmbH (“ORENDT”), headquartered in Hamburg. Signing and closing was completed in August 2024.
For around 30 years, ORENDT has established a leading position as a technology-driven content producer for brand and retail companies with state-of-the-art expertise in artificial intelligence, computer-generated imagery, 3D visualizations and 3D scans, augmented & virtual reality and classic moving image and photo productions. ORENDT supplies national and international top brands from the luxury and lifestyle segment.
With around 250 employees, ORENDT services its customers both from the Hamburg-based headquarter plus a total of nine on-premise locations worldwide as an elementary integrated partner and 360-degree workflow solution provider.
“In Beyond Capital Partners, we have found the ideal partner for the ORENDT STUDIOS Group to continue our growth course, drive forward our internationalization and offer our customers the best solutions for digital content production on all communication channels with a focus on e-commerce. In doing so, we will consistently expand the area of new technologies such as artificial intelligence to support our customers in producing data-based and analytically individualized content. We look forward to expanding our data-driven content strategy with the Beyond Capital Partners team and driving our expansion into new markets and expanded target industries,” says Torsten Orendt, CEO and Founder of ORENDT STUDIOS.
“With the acquisition of a majority stake in ORENDT STUDIOS Group, we are ready to support the further expansion of the company jointly with founding shareholder and Managing Director of the firm, Torsten Orendt. In addition to further organic growth as part of the “land-and-expand” approach with ORENDT customers as well as through future, selective acquisitions of additional – above all technologically relevant – competitors as part of dedicated buy & build strategy, the aim is to build ORENDT into one of the leading tech-enabled service providers in the segment of digital solution agencies in Europe over the coming years,” adds Christoph D. Kauter, Managing Partner and Founder of Beyond Capital Partners.
About ORENDT STUDIOS Holding GmbH:
ORENDT STUDIOS Holding GmbH is a group of companies specializing in the production and creation of marketing content in image, film and animation for national and international branded goods and retail companies. Its data-driven content approach makes the performance of marketing content measurable, particularly in the BtoC segment (e-commerce business), and increases companies’ sales of goods. ORENDT’s strength lies in its one-stop-shop solution – technical workflows and artificial intelligence guarantee maximum efficiency and individualized product and brand content. https://www.orendtstudios.com/en
About Beyond Capital Partners:
Beyond Capital Partners is an investment company advising its funds on the acquisition of majority shareholdings in profitable Mittelstand companies in the DACH region with a focus on asset-light business models in the areas of B2B services, IT services, software, healthcare & well-being, lifestyle and entertainment. This operation benefits from support from the European Union under the InvestEU Fund.
https://beyondcapital-partners.com/en/home
Beyond Capital Partners GmbH
Skyper – 35th Floor
Taunusanlage 1
60329 Frankfurt am Main
EUR 10-15 Mio.
Turnover
20 %
EBITDA
25
Employees
ECD International Holding GmbH was founded by Alexander Osterwald and Jörn Pfotenhauer in Stuttgart in 2004 and is a multidisciplinary and international full-service agency with proven expertise in the premium and luxury segment. ECD International has been established for 20 years and offers a wide range of international first-class services such as brand management, live marketing, communication, creative work, guest relations and CRM programs aiming at a demanding client base. The company offers groundbreaking “money can’t buy formats” for the world’s top brands based on their methodology called Emotional Relationship Marketing (ERM).
Together with the founders and managing directors of ECD International, Beyond Capital Partners will implement a targeted organic growth strategy with selective acquisitions and thus position the agency as the first point of contact for high-end brand events in the long term.
Headquarters
Stuttgart
Transaction
Buy-Out, succession solution
Industry
Agency
Business Model
Agency for Experiential Marketing
Add-ons
ReachCon GmbH
Fund Generation
Beyond Capital Partners Fund III
Software Distribution
The Ank Group is the leading medical supply store group in Rhineland-Palatinate with a focus on medical supply and rehabilitation technology solutions for its customers.
E-Commerce
Optometry and Acoustics
Lighting Technology
IT / Software (B2B)
IT Security
Lifestyle & Entertainment
We Stand for Trust, Passion and Integrity
The Latest About Us and From The Industry
Get Started Now With Us
EUR 5-15 Mio.
Turnover
>30 %
EBITDA
50
Employees
Holger Grelck Forstbaumschulen is one of the leading German forest nurseries for the cultivation of premium forest seedlings and grows many millions of seedlings annually on more than 100 hectares, on which a wide range of tree species, including sweet chestnut, oak, spruce, service tree and Douglas fir, are nursed. The forest tree nursery has been supplying municipalities, states as well as other nurseries and private forest owners since 1938 and has grown continuously in recent years. Our location in Halstenbek is the largest forest tree nursery region in Germany and is considered the “cradle of the forest” due to the fertile soil and optimal microclimatic conditions.
Forest tree nurseries are an important subgroup of tree nurseries and operate around 12% of Germany’s total tree nursery area. Overall, forest nurseries play a central role in the fight against climate change, as they are an integral part of the reforestation of German forests. At the same time, they enable companies to become more sustainable and achieve climate targets. Demand for seedlings for forestry plants has risen accordingly. The German forest relieves the atmosphere of 62 million tons of CO2 every year.
The aim is to further accelerate the impressive growth of Holger Grelck Forstbaumschulen together with Beyond Capital Partners and to continue its expansion through selective acquisitions.
Headquarters
Halstenbek
Transaction
Buy-Out, succession solution
Industry
Forestry
Business Model
Forest Nursery
Fund Generation
Beyond Capital Partners Fund III
Software Distribution
The Ank Group is the leading medical supply store group in Rhineland-Palatinate with a focus on medical supply and rehabilitation technology solutions for its customers.
E-Commerce
Optometry and Acoustics
Lighting Technology
IT / Software (B2B)
IT Security
Lifestyle & Entertainment
We Stand for Trust, Passion and Integrity
The Latest About Us and From The Industry
Get Started Now With Us
