Beyond Capital Partners Fund III, a fund advised by Beyond Capital Partners GmbH (“BCP”), acquired a majority shareholding in Hamburg-based ReachCon GmbH (“ReachCon”) via its portfolio company ECD International Holding GmbH (“ECD”). The closing took place on March 1st, 2024.
Founded in 2020, ReachCon is a full-service social media content creation agency that connects brands with young audiences through live stream marketing, influencer events and social media. The agency has Germany’s largest content creator network with over 2,000 content creators and a total reach of more than 3 billion followers and is an official partner of Meta and TikTok. 2023 saw the launch of its international pilot project “Battle of the Socials” (BOTS23), the largest content creator event in the world.
“Our mission is ‘growing together’. We are proud to support content creators, brands and social media platforms to grow together and realize their ambitious goals. With our large network, we establish relationships and communities based on trust and innovation. We look forward to enriching the network and service portfolio of ECD International, one of the leading agencies for experiential marketing in the premium segment,” says Maximilian Schüttfort, founder and Managing Director of ReachCon.
ECD International Holding GmbH was founded by Alexander Osterwald and Jörn Pfotenhauer in Stuttgart in 2004 and is a multidisciplinary and full-service agency with proven expertise in the premium and luxury segment. ECD International offers a wide range of international first-class services such as brand management, live marketing, target customer communication, creative work, customer & guest relations and travel management for luxury and premium brands worldwide.
Jörn Pfotenhauer, Founder and Managing Director von ECD International: “We create ‘money can’t buy’ formats at the highest level based on our proprietary ERM (Emotional Relationship Marketing) methodology, which increases brand loyalty permanently and builds sustainable relationships between our clients in the high-end luxury segment and their (U)HNWI clients. With ReachCon, we can offer our clients supplementary services in the field of social media, content creation and influencer marketing in the future and thus expand our network nationally and internationally.”
Christoph D. Kauter, Founder and Managing Partner of Beyond Capital Partners continues: “ReachCon has one of the strongest content creator networks in Germany and reaches an international target group through media and strategic business partnerships, digital marketing, product campaigns with influencers and exclusive and high-reach content creator events, and therefore has great potential to become one of the leading social media players in German-speaking countries. Together with ECD International, we will continue to implement our targeted buy & build strategy with further selective acquisitions. Our shared vision is to position ECD as one of the leading European agencies for high-end experiential marketing in the online and offline segment.”
About ECD International Holding: ECD International is a multidisciplinary and internationally active full-service agency in the premium and luxury segment and offers first-class services such as brand management, live marketing, communication, creative work, customer relations and travel management for a demanding target group. https://ecd-international.com
About Beyond Capital Partners: Beyond Capital Partners is an investment company advising its funds on the acquisition of majority shareholdings in profitable Mittelstand companies in the DACH region with a focus on asset-light business models in the areas of B2B services, IT services, software, healthcare & well-being, lifestyle and entertainment. This operation benefits from support from the European Union under the InvestEU Fund. https://beyondcapital-partners.com/en/home
Beyond Capital Partners GmbH
Skyper – 35th Floor
Taunusanlage 1
60329 Frankfurt am Main
EUR 10-15 Mio.
Turnover
20 %
EBITDA
25
Employees
ECD International Holding GmbH was founded by Alexander Osterwald and Jörn Pfotenhauer in Stuttgart in 2004 and is a multidisciplinary and international full-service agency with proven expertise in the premium and luxury segment. ECD International has been established for 20 years and offers a wide range of international first-class services such as brand management, live marketing, communication, creative work, guest relations and CRM programs aiming at a demanding client base. The company offers groundbreaking “money can’t buy formats” for the world’s top brands based on their methodology called Emotional Relationship Marketing (ERM).
Together with the founders and managing directors of ECD International, Beyond Capital Partners will implement a targeted organic growth strategy with selective acquisitions and thus position the agency as the first point of contact for high-end brand events in the long term.
Headquarters
Stuttgart
Transaction
Buy-Out, succession solution
Industry
Agency
Business Model
Agency for Experiential Marketing
Add-ons
ReachCon GmbH
Fund Generation
Beyond Capital Partners Fund III
Software Distribution
The Ank Group is the leading medical supply store group in Rhineland-Palatinate with a focus on medical supply and rehabilitation technology solutions for its customers.
E-Commerce
Optometry and Acoustics
Lighting Technology
IT / Software (B2B)
IT Security
Lifestyle & Entertainment
We Stand for Trust, Passion and Integrity
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EUR 5-15 Mio.
Turnover
>30 %
EBITDA
50
Employees
Holger Grelck Forstbaumschulen is one of the leading German forest nurseries for the cultivation of premium forest seedlings and grows many millions of seedlings annually on more than 100 hectares, on which a wide range of tree species, including sweet chestnut, oak, spruce, service tree and Douglas fir, are nursed. The forest tree nursery has been supplying municipalities, states as well as other nurseries and private forest owners since 1938 and has grown continuously in recent years. Our location in Halstenbek is the largest forest tree nursery region in Germany and is considered the “cradle of the forest” due to the fertile soil and optimal microclimatic conditions.
Forest tree nurseries are an important subgroup of tree nurseries and operate around 12% of Germany’s total tree nursery area. Overall, forest nurseries play a central role in the fight against climate change, as they are an integral part of the reforestation of German forests. At the same time, they enable companies to become more sustainable and achieve climate targets. Demand for seedlings for forestry plants has risen accordingly. The German forest relieves the atmosphere of 62 million tons of CO2 every year.
The aim is to further accelerate the impressive growth of Holger Grelck Forstbaumschulen together with Beyond Capital Partners and to continue its expansion through selective acquisitions.
Headquarters
Halstenbek
Transaction
Buy-Out, succession solution
Industry
Forestry
Business Model
Forest Nursery
Fund Generation
Beyond Capital Partners Fund III
Software Distribution
The Ank Group is the leading medical supply store group in Rhineland-Palatinate with a focus on medical supply and rehabilitation technology solutions for its customers.
E-Commerce
Optometry and Acoustics
Lighting Technology
IT / Software (B2B)
IT Security
Lifestyle & Entertainment
We Stand for Trust, Passion and Integrity
The Latest About Us and From The Industry
Get Started Now With Us
