Beyond Capital Partners GmbH (“BCP”) advised Beyond Capital Partners Fund II on the acquisition of a stake in Georgsmarienhütte und Bremen based Wiethe Content GmbH & Co. KG (“Wiethe”). The transaction was signed and closed in September 2021.
Wiethe is one of the leading, German digital agencies and market leader in the fashion segment. Running Europe´s largest e-commerce photography studio, Wiethe is a specialized content creation and production b2b service provider and benefits from the long-term mega-trend, the conversion from offline to e-commerce online shopping. For more than 15 years and driven by its founder Markus Wiethe, the company has developed itself into being the relevant, customer-centric focused servicer for its fashion industry clients. With 150 employees split over two locations and more than 50 customers, Wiethe is the well-known e-commerce full-service provider and one-stop-shop fulfillment specialist for digital content for its customers, comprising global top tier brand names like adidas, Reebok, Hugo Boss, G Star, Stylebop, Deichmann and many more.
„Beyond Capital Partners convinced us with its professional appearance and its in-depth understanding of a continuously growing Mittelstand company like us. Jointly with the BCP team, we are eager to use the coming years to cement our already leading position in Germany and to expand the roll-out of our service portfolio for our existing and prospective new clients. Personally, I appreciated the top-level competence of Beyond as much as the confidential and individual share of thoughts on a same eye level, which underlines the basis for a trustfully, longstanding partnership“, states Markus Wiethe, founder and Managing Director of the company.
„Wiethe convinced us from minute one, showing its clearly defined focus on customer-centricity and the professional structures to accomplish this. Together with Markus Wiethe as founder and continuing managing director as well as with his entire team, we identified this opportunity for a strong organic growth story. In addition, we will significantly support the company through selective buy-and-build activities across the GSA region and Europe to grow the firm both in its established core area as well as in adjacent services into a new revenue and market share level“, says Christoph D. Kauter, founder and Managing Partner of Beyond Capital Partners.
About Beyond Capital Partners
Beyond Capital Partners is an investment company advising its funds on the acquisition of majority shareholdings of profitable small- and medium sized enterprises in the DACH region focusing on the asset-light segments business services, IT, software, healthcare, lifestyle and entertainment.
www.beyondcapital-partners.com
About Wiethe
Wiethe Content GmbH & Co. KG, located in Georgsmarienhütte and Bremen, is one of the leading, German digital agencies and market leader in the e-commerce fashion segment.
https://www.wiethe.com
Beyond Capital Partners GmbH
Skyper – 35th Floor
Taunusanlage 1
60329 Frankfurt am Main
EUR 10-15 Mio.
Turnover
20 %
EBITDA
25
Employees
ECD International Holding GmbH was founded by Alexander Osterwald and Jörn Pfotenhauer in Stuttgart in 2004 and is a multidisciplinary and international full-service agency with proven expertise in the premium and luxury segment. ECD International has been established for 20 years and offers a wide range of international first-class services such as brand management, live marketing, communication, creative work, guest relations and CRM programs aiming at a demanding client base. The company offers groundbreaking “money can’t buy formats” for the world’s top brands based on their methodology called Emotional Relationship Marketing (ERM).
Together with the founders and managing directors of ECD International, Beyond Capital Partners will implement a targeted organic growth strategy with selective acquisitions and thus position the agency as the first point of contact for high-end brand events in the long term.
Headquarters
Stuttgart
Transaction
Buy-Out, succession solution
Industry
Agency
Business Model
Agency for Experiential Marketing
Add-ons
ReachCon GmbH
Fund Generation
Beyond Capital Partners Fund III
B2B Services
Software Distribution
The Ank Group is the leading medical supply store group in Rhineland-Palatinate with a focus on medical supply and rehabilitation technology solutions for its customers.
E-Commerce
Optometry and Acoustics
Under the brand name “Real Opticians and Acousticians”, and with 106 shops across Germany, OUNDA is the leading group of premium opticians and acoustic solution providers in Germany.
Lighting Technology
IT / Software (B2B)
IT Security
Lifestyle & Entertainment
We Stand for Trust, Passion and Integrity
The Latest About Us and From The Industry
Get Started Now With Us
EUR 5-15 Mio.
Turnover
>30 %
EBITDA
50
Employees
Holger Grelck Forstbaumschulen is one of the leading German forest nurseries for the cultivation of premium forest seedlings and grows many millions of seedlings annually on more than 100 hectares, on which a wide range of tree species, including sweet chestnut, oak, spruce, service tree and Douglas fir, are nursed. The forest tree nursery has been supplying municipalities, states as well as other nurseries and private forest owners since 1938 and has grown continuously in recent years. Our location in Halstenbek is the largest forest tree nursery region in Germany and is considered the “cradle of the forest” due to the fertile soil and optimal microclimatic conditions.
Forest tree nurseries are an important subgroup of tree nurseries and operate around 12% of Germany’s total tree nursery area. Overall, forest nurseries play a central role in the fight against climate change, as they are an integral part of the reforestation of German forests. At the same time, they enable companies to become more sustainable and achieve climate targets. Demand for seedlings for forestry plants has risen accordingly. The German forest relieves the atmosphere of 62 million tons of CO2 every year.
The aim is to further accelerate the impressive growth of Holger Grelck Forstbaumschulen together with Beyond Capital Partners and to continue its expansion through selective acquisitions.
Headquarters
Halstenbek
Transaction
Buy-Out, succession solution
Industry
Forestry
Business Model
Forest Nursery
Fund Generation
Beyond Capital Partners Fund III
B2B Services
Software Distribution
The Ank Group is the leading medical supply store group in Rhineland-Palatinate with a focus on medical supply and rehabilitation technology solutions for its customers.
E-Commerce
Optometry and Acoustics
Under the brand name “Real Opticians and Acousticians”, and with 106 shops across Germany, OUNDA is the leading group of premium opticians and acoustic solution providers in Germany.
Lighting Technology
IT / Software (B2B)
IT Security
Lifestyle & Entertainment
We Stand for Trust, Passion and Integrity
The Latest About Us and From The Industry
Get Started Now With Us
