Beyond Capital Partners GmbH (“BCP”) advised Beyond Capital Partners Fund II on the acquisition of a stake in Georgsmarienhütte und Bremen based Wiethe Content GmbH & Co. KG (“Wiethe”). The transaction was signed and closed in September 2021.
Wiethe is one of the leading, German digital agencies and market leader in the fashion segment. Running Europe´s largest e-commerce photography studio, Wiethe is a specialized content creation and production b2b service provider and benefits from the long-term mega-trend, the conversion from offline to e-commerce online shopping. For more than 15 years and driven by its founder Markus Wiethe, the company has developed itself into being the relevant, customer-centric focused servicer for its fashion industry clients. With 150 employees split over two locations and more than 50 customers, Wiethe is the well-known e-commerce full-service provider and one-stop-shop fulfillment specialist for digital content for its customers, comprising global top tier brand names like adidas, Reebok, Hugo Boss, G Star, Stylebop, Deichmann and many more.
„Beyond Capital Partners convinced us with its professional appearance and its in-depth understanding of a continuously growing Mittelstand company like us. Jointly with the BCP team, we are eager to use the coming years to cement our already leading position in Germany and to expand the roll-out of our service portfolio for our existing and prospective new clients. Personally, I appreciated the top-level competence of Beyond as much as the confidential and individual share of thoughts on a same eye level, which underlines the basis for a trustfully, longstanding partnership“, states Markus Wiethe, founder and Managing Director of the company.
„Wiethe convinced us from minute one, showing its clearly defined focus on customer-centricity and the professional structures to accomplish this. Together with Markus Wiethe as founder and continuing managing director as well as with his entire team, we identified this opportunity for a strong organic growth story. In addition, we will significantly support the company through selective buy-and-build activities across the GSA region and Europe to grow the firm both in its established core area as well as in adjacent services into a new revenue and market share level“, says Christoph D. Kauter, founder and Managing Partner of Beyond Capital Partners.
About Beyond Capital Partners
Beyond Capital Partners is an investment company advising its funds on the acquisition of majority shareholdings of profitable small- and medium sized enterprises in the DACH region focusing on the asset-light segments business services, IT, software, healthcare, lifestyle and entertainment.
Wiethe Content GmbH & Co. KG, located in Georgsmarienhütte and Bremen, is one of the leading, German digital agencies and market leader in the e-commerce fashion segment.