Beyond Capital Partners invests in ECD International, one of the leading experiential marketing agencies in the premium segment
September 2023 Frankfurt am Main
Beyond Capital Partners Fund III, a fund advised by Beyond Capital Partners GmbH (“BCP”), acquired a majority shareholding in ECD International Holding GmbH (“ECD”), based in Stuttgart. The closing took place on August 31, 2023.
ECD International Holding GmbH was founded by Alexander Osterwald and Jörn Pfotenhauer in Stuttgart in 2004 and is a multidisciplinary and international full-service agency with proven expertise in the premium and luxury segment. ECD International has been established for 20 years and offers a wide range of international first-class services such as brand management, live marketing, communication, creative work, guest relations and CRM programs aiming at a demanding client base. The company offers groundbreaking “money can’t buy formats” for the world’s top brands based on their methodology called Emotional Relationship Marketing (ERM).
Alexander Osterwald, Founder and Managing Director von ECD International: “Brand experiences are still the most effective way to make a truly lasting impression. Our knowledge of the world’s most demanding target groups and our large network are the basis that guarantees more than customer satisfaction. We think in terms of individual solutions that help our customers to be a purposeful part of a whole, but still something very unmistakable. Even after 20 years, our desire for something new has not yet been satisfied. Together with Beyond Capital Partners, we want to reach the next level, bring our agency forward, open up new target groups and locations and attract new employees.”
“We see ourselves as creative designers of integrated communication measures and translate brand management into premium communication in order to meet the specific requirements of the market and build sustainable relationships. Every day, our professional team with heart implements exceptional programs for our customers that are remembered and increase brand loyalty. For us, Beyond Capital Partners is the ideal partner, as we are pursuing the same vision – to become one of Europe’s leading experiential marketing agencies”, says Jörn Pfotenhauer, Founder and Managing Director von ECD International.
Christoph D. Kauter, Founder and Managing Partner of Beyond Capital Partners: “ECD International has proven expertise in the ultra-luxury segment and implements authentic communication solutions at the highest level and on the international stage. Together with the two founders and managing directors Alexander Osterwald and Jörn Pfotenhauer, we will implement a targeted organic growth strategy with selective acquisitions and thus position the agency as the first point of contact for high-end brand events in the long term.”
About ECD International:
ECD International is a multidisciplinary and internationally active full-service agency in the premium and luxury segment and offers first-class services such as brand management, live marketing, communication, creative work, guest relations and CRM programs for a demanding target group.
https://ecd-international.com
About Beyond Capital Partners:
Beyond Capital Partners is an investment company advising its funds on the acquisition of majority shareholdings in profitable Mittelstand companies in the DACH region with a focus on asset-light business models in the areas of B2B services, IT services, software, healthcare & well-being, lifestyle and entertainment. This operation benefits from support from the European Union under the InvestEU Fund. https://beyondcapital-partners.com/en/home
