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ECD International Holding GmbH, a majority shareholding of Beyond Capital Partners Fund III, invests in the social media content creation agency ReachCon GmbH

Post author By bcp_login
Post date March 4, 2024

ECD International Holding GmbH, a majority shareholding of Beyond Capital Partners Fund III, invests in the social media content creation agency ReachCon GmbH

March 2024
Frankfurt am Main

Beyond Capital Partners Fund III, a fund advised by Beyond Capital Partners GmbH (“BCP”), acquired a majority shareholding in Hamburg-based ReachCon GmbH (“ReachCon”) via its portfolio company ECD International Holding GmbH (“ECD”). The closing took place on March 1st, 2024.

Founded in 2020, ReachCon is a full-service social media content creation agency that connects brands with young audiences through live stream marketing, influencer events and social media. The agency has Germany’s largest content creator network with over 2,000 content creators and a total reach of more than 3 billion followers and is an official partner of Meta and TikTok. 2023 saw the launch of its international pilot project “Battle of the Socials” (BOTS23), the largest content creator event in the world.

“Our mission is ‘growing together’. We are proud to support content creators, brands and social media platforms to grow together and realize their ambitious goals. With our large network, we establish relationships and communities based on trust and innovation. We look forward to enriching the network and service portfolio of ECD International, one of the leading agencies for experiential marketing in the premium segment,” says Maximilian Schüttfort, founder and Managing Director of ReachCon.

ECD International Holding GmbH was founded by Alexander Osterwald and Jörn Pfotenhauer in Stuttgart in 2004 and is a multidisciplinary and full-service agency with proven expertise in the premium and luxury segment. ECD International offers a wide range of international first-class services such as brand management, live marketing, target customer communication, creative work, customer & guest relations and travel management for luxury and premium brands worldwide.

Jörn Pfotenhauer, Founder and Managing Director von ECD International: “We create ‘money can’t buy’ formats at the highest level based on our proprietary ERM (Emotional Relationship Marketing) methodology, which increases brand loyalty permanently and builds sustainable relationships between our clients in the high-end luxury segment and their (U)HNWI clients. With ReachCon, we can offer our clients supplementary services in the field of social media, content creation and influencer marketing in the future and thus expand our network nationally and internationally.”

Christoph D. Kauter, Founder and Managing Partner of Beyond Capital Partners continues: “ReachCon has one of the strongest content creator networks in Germany and reaches an international target group through media and strategic business partnerships, digital marketing, product campaigns with influencers and exclusive and high-reach content creator events, and therefore has great potential to become one of the leading social media players in German-speaking countries. Together with ECD International, we will continue to implement our targeted buy & build strategy with further selective acquisitions. Our shared vision is to position ECD as one of the leading European agencies for high-end experiential marketing in the online and offline segment.”

About ECD International Holding: ECD International is a multidisciplinary and internationally active full-service agency in the premium and luxury segment and offers first-class services such as brand management, live marketing, communication, creative work, customer relations and travel management for a demanding target group. https://ecd-international.com

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Beyond Capital Partners Fund II portfolio company “Soft & Cloud GmbH” acquires SB Software-Broker GmbH to become the leading provider in Germany

Post author By bcp_login
Post date January 9, 2024

Beyond Capital Partners Fund II portfolio company "Soft & Cloud GmbH" acquires SB Software-Broker GmbH to become the leading provider in Germany

January 2024
Frankfurt am Main

Beyond Capital Partners Fund II, a fund advised by Beyond Capital Partners GmbH, has acquired through its portfolio company Soft & Cloud GmbH 100% of the assets of SB Software-Broker GmbH. The closing of the acquisition has been accomplished at the end of December 2023.

Soft & Cloud is thus becoming the leading provider in the used standard software segment in Germany. Through the acquisition and integration of SB Software-Broker, Soft & Cloud will position itself even more broadly in the large corporate segment and will be able to access a total of around 10,000 B2B-customers. In the future, the key account sales division will be managed by Christian Dransfeld, founder and managing director of SB Software-Broker.

Together with the operational growth measures already implemented in 2023, such as the opening of the second location in Munich, the doubling of the sales team and the release of the new online portal, Soft & Cloud is in a position to continue implementing its expansion strategy in a focused manner and actively serve B2B customers from other target markets in Europe with digital solutions for used standard software in the future.

About Soft & Cloud:
Soft & Cloud is one of the leading service providers for used software licences in Germany and established itself since its inception in 2014 as innovation and technology leader along its sales strategy.
https://www.softandcloud.com

About Beyond Capital Partners:
Beyond Capital Partners is an investment company advising its funds on the acquisition of majority shareholdings in profitable Mittelstand companies in the DACH region with a focus on asset-light business models in the areas of B2B services, IT services, software, healthcare & well-being, lifestyle and entertainment. This financing is made possible through financial backing of the European Union under the Equity Facility for Growth established under Regulation (EU) No 1287/2013 of the European and the Council establishing a Programme for the Competitiveness of Enterprises and small and medium enterprises (COSME) (2014-2020).
https://beyondcapital-partners.com/en/home

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Beyond Capital Partners supported the home children’s competition as part of the IFRF International Festhalle Riding Tournament Frankfurt 2023

Post author By bcp_login
Post date December 18, 2023

Beyond Capital Partners supported the home children's competition as part of the IFRF International Festhalle Riding Tournament Frankfurt 2023

December 2023
Frankfurt am Main

On the occasion of the 50th International Festhalle Riding Tournament Frankfurt (IFRF), which took place from December 13 to 17, 2023 in the Festhalle in Frankfurt am Main, Beyond Capital Partners supported the home children’s competition: This competition awarded prizes for the creative obstacle design by children from social institutions in the region.

The following four regional children’s homes received an honorary award, which was presented personally by Christoph D. Kauter, Managing Partner and founder of Beyond Capital Partners: Regenbogen Kids DKSB from Bad Camberg, MPS Hermershäuschen Elisabethverein Marburg, Sozialdienst katholischer Frauen SKF and Haus Thomas from Frankfurt.

“I am delighted to present the home children’s competition as a sponsoring and award ceremony partner this year and to support it with a donation of around ten thousand euros. I offer my sincere congratulations to the winners. It is moving to see the creativity and dedication with which the children have designed the obstacles individually and with attention to detail. Both social responsibility and the active support and well-being of children are very important to me personally and to us as Beyond Capital Partners”, says Christoph D. Kauter.

The International Festhalle Riding Tournament Frankfurt is organized by Schafhof Connects, the agency of the Linsenhoff-Rath equestrian family, which is known worldwide in equestrian sport and has been successful for generations.

About Beyond Capital Partners: Beyond Capital Partners is an investment company advising its funds on the acquisition of majority shareholdings in profitable Mittelstand companies in the DACH region with a focus on asset-light business models in the areas of B2B services, IT services, software, healthcare & well-being, lifestyle and entertainment.
https://beyondcapital-partners.com/en/home

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Dr. Hoffmann Gebäudedienste GmbH, an investment of Beyond Capital Partners, expands further with the acquisition of S&M Services GmbH

Post author By bcp_login
Post date December 12, 2023

Dr. Hoffmann Gebäudedienste GmbH, an investment of Beyond Capital Partners, expands further with the acquisition of S&M Services GmbH

December 2023
Frankfurt am Main

Beyond Capital Partners Fund II, a fund advised by the investment company Beyond Capital Partners GmbH (“BCP”), has acquired 100% of the shares in Düsseldorf-based S&M Services GmbH (“S&M”) via its portfolio company Dr. Hoffmann Gebäudedienste GmbH (“Dr. Hoffmann”) by acquiring 100% of the shares in Düsseldorf-based S&M Services GmbH (“S&M”). Following the acquisition of Gebäudereinigung Daniel Baumann GmbH (“GDB”) in November 2022 and the acquisition of Clamex Gebäudereinigung GmbH (“Clamex”) in June 2023, Dr. Hoffmann is continuing its nationwide growth strategy.

With the acquisition of S&M Gebäudereinigung GmbH, founded in 1994, the Dr. Hoffmann Group has extended its national reach and is now active nationwide as a facility services specialist with around 3,000 employees in 140 cities and municipalities for its customers from the public sector and large companies. The complete range of services includes the classic areas of maintenance cleaning, facility services and special cleaning as well as events, catering, feel-good services and janitor services. Individual cleaning concepts, state-of-the-art cleaning equipment, sustainable products and the highest quality standards are the hallmarks of Dr. Hoffmann’s service portfolio.

Klaus Wedekind, Managing Director of S&M Services GmbH: “We are a qualified and experienced partner for professional and sustainable cleaning services as well as technical services for industrial and commercial properties, public facilities, cultural institutions and office spaces in the greater Düsseldorf area. We are delighted to expand the service portfolio and customer base of the Dr. Hoffmann Group with our wide range of services and diversified customer base.”

“As an established service company, a long-standing partner of the public sector, at a state-of-the-art location with efficient logistics and an organizational structure with a high degree of digitalization, S&M is a perfect addition to the Dr. Hoffmann Group,” says Steffen Kleinhenz-Sonnenschein, Managing Director of the Dr. Hoffmann Group.

Christoph D. Kauter, Founder and Managing Partner of Beyond Capital Partners: „With S&M, we are supplementing our Germany-wide expansion strategy of uniting profitable medium-sized companies from the facility services segment under the umbrella of the Dr. Hoffmann Group. Further acquisitions in Germany are planned for 2024 with the aim of further expanding the range of services for the Dr. Hoffmann Group’s customers based throughout Germany.“

About Dr. Hoffmann Group:
The Dr. Hoffmann Group is a nationwide facility services provider and offers high-quality services for its B2B customers with around 3,000 employees in 140 cities and municipalities in Germany. https://www.drhoffmann.eu/

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Beyond Capital Partners is a Partner of the International Festhalle Riding Tournament Frankfurt 2023

Post author By bcp_login
Post date November 8, 2023

Beyond Capital Partners is a Partner of the International Festhalle Riding Tournament Frankfurt 2023

November 2023
Frankfurt am Main

The 50th anniversary edition of the International Festhalle Riding Tournament Frankfurt (IFRF) will take place in Frankfurt am Main from December 13 to 17, 2023. Every year, equestrian fans and the world’s equestrian elite meet in the festively decorated Festhalle in Frankfurt shortly before Christmas. This year, Beyond Capital Partners is one of the official sponsors of the high-class equestrian event. National and international riders at the highest level will take part in dressage and show jumping competitions. In addition, up-and-coming riders and -horses show off their skills in their own special competitions. The IFRF is organized by “Schafhof Connects”, the agency of the Linsenhoff-Rath equestrian family, which is known worldwide in equestrian sport and has been successful for generations.

Another highlight of the International Festhalle Riding Tournament Frankfurt is the children’s home competition, which is presented by Beyond Capital Partners. Christoph D. Kauter, Managing Partner and founder of Beyond Capital Partners, will take part in the award ceremony and personally present the honorary prize to the winning children’s home on Sunday, December 17:

“The IFRF is one of the largest and most traditional horse shows in Germany, bringing together people from all over the world, but has retained a very informal atmosphere. As Beyond Capital Partners, social responsibility and the active support and well-being of children are important to us. Actively supporting the children’s home competition this year as a sponsoring and award partner is therefore particularly important to me.”

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Beyond Capital Partners invests in ECD International GmbH, one of the leading experiential marketing agencies in the premium segment

Post author By bcp_login
Post date September 19, 2023

Beyond Capital Partners invests in ECD International, one of the leading experiential marketing agencies in the premium segment

September 2023
Frankfurt am Main

Beyond Capital Partners Fund III, a fund advised by Beyond Capital Partners GmbH (“BCP”), acquired a majority shareholding in ECD International Holding GmbH (“ECD”), based in Stuttgart. The closing took place on August 31, 2023.

ECD International Holding GmbH was founded by Alexander Osterwald and Jörn Pfotenhauer in Stuttgart in 2004 and is a multidisciplinary and international full-service agency with proven expertise in the premium and luxury segment. ECD International has been established for 20 years and offers a wide range of international first-class services such as brand management, live marketing, communication, creative work, guest relations and CRM programs aiming at a demanding client base. The company offers groundbreaking “money can’t buy formats” for the world’s top brands based on their methodology called Emotional Relationship Marketing (ERM).

Alexander Osterwald, Founder and Managing Director von ECD International: “Brand experiences are still the most effective way to make a truly lasting impression. Our knowledge of the world’s most demanding target groups and our large network are the basis that guarantees more than customer satisfaction. We think in terms of individual solutions that help our customers to be a purposeful part of a whole, but still something very unmistakable. Even after 20 years, our desire for something new has not yet been satisfied. Together with Beyond Capital Partners, we want to reach the next level, bring our agency forward, open up new target groups and locations and attract new employees.”

“We see ourselves as creative designers of integrated communication measures and translate brand management into premium communication in order to meet the specific requirements of the market and build sustainable relationships. Every day, our professional team with heart implements exceptional programs for our customers that are remembered and increase brand loyalty. For us, Beyond Capital Partners is the ideal partner, as we are pursuing the same vision – to become one of Europe’s leading experiential marketing agencies”, says Jörn Pfotenhauer, Founder and Managing Director von ECD International.

Christoph D. Kauter, Founder and Managing Partner of Beyond Capital Partners: “ECD International has proven expertise in the ultra-luxury segment and implements authentic communication solutions at the highest level and on the international stage. Together with the two founders and managing directors Alexander Osterwald and Jörn Pfotenhauer, we will implement a targeted organic growth strategy with selective acquisitions and thus position the agency as the first point of contact for high-end brand events in the long term.”

About ECD International:
ECD International is a multidisciplinary and internationally active full-service agency in the premium and luxury segment and offers first-class services such as brand management, live marketing, communication, creative work, guest relations and CRM programs for a demanding target group.
https://ecd-international.com

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Beyond Capital Partners invests in Holger Grelck Forstbaumschulen, one of the leading forest tree nurseries on the German market

Post author By bcp_login
Post date September 14, 2023

Beyond Capital Partners invests in Holger Grelck Forstbaumschulen, one of the leading forest tree nurseries on the German market

September 2023
Frankfurt am Main

Beyond Capital Partners Fund III, a fund advised by Beyond Capital Partners GmbH (“BCP”), acquired a majority shareholding in Holger Grelck Forstbaumschulen GmbH (“HGF”), based in Halstenbek near Hamburg. The closing took place in September 2023.

HGF is one of the leading German forest nurseries for the cultivation of premium forest seedlings and grows many millions of seedlings annually on more than 100 hectares, on which a wide range of tree species, including sweet chestnut, oak, spruce, service tree and Douglas fir, are nursed. The forest tree nursery has been supplying municipalities, states as well as other nurseries and private forest owners since 1938 and has grown continuously in recent years.

Forest tree nurseries are an important subgroup of tree nurseries and operate around 12% of Germany’s total tree nursery area. Overall, forest nurseries play a central role in the fight against climate change, as they are an integral part of the reforestation of German forests. At the same time, they enable companies to become more sustainable and achieve climate targets. Demand for seedlings for forestry plants has risen accordingly. The German forest relieves the atmosphere of 62 million tons of CO2 every year.

Holger Grelck, Managing Director of Holger Grelck Forstbaumschulen: “Our nursery is family-owned in the fourth generation. Our location in Halstenbek is the largest forest tree nursery region in Germany and is considered the “cradle of the forest” due to the fertile soil and optimal microclimatic conditions. Together with our strong partner Beyond Capital Partners, we will continue to grow, steadily expand our area and act as a central player in forest reforestation.”

Christoph D. Kauter, Founder and Managing Partner of Beyond Capital Partners: “The topics of reforestation and decarbonization are a sustainable macro trend that we will accompany with our investment in Holger Grelck Forstbaumschulen. According to recent studies, the German forest is currently in need of 1.6 billion trees for reforestation due to forest damage alone. Professional forest nurseries such as HGF continuously help to meet this need and to be a lasting partner for their B2B customers. Together with Holger Grelck, we see a good opportunity in the coming years to further accelerate the impressive growth of HGF and to continue its expansion through selective acquisitions. HGF’s many years of experience, combined with an extensive and high-quality product range and innovative machines, have convinced us in this respect.”

About Holger Grelck Forstbaumschulen:
Holger Grelck Forstbaumschulen is one of the leading forest nurseries for seedling production in Germany and has over 100 ha of cultivable land in the Halstenbek area near Hamburg.

https://beyondcapital-partners.com/en/home

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Mood Barometer at the SuperReturn in Berlin – 3 Questions to Christoph Kauter, Founder and Managing Partner of Beyond Capital Partners

Post author By bcp_login
Post date June 14, 2023

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Beyond Capital Partners is Sponsor of the Carl von Weinberg Cup 2023

Post author By bcp_login
Post date June 12, 2023

Beyond Capital Partners is Sponsor of the Carl von Weinberg Cup 2023

June 2023
Frankfurt am Main

From 9 to 11 June, the low goal polo tournament of the Frankfurt Polo Club took place in Frankfurt Nied near the Nidda, bringing together polo enthusiasts from all over the world. The tournament is known for its low handicap level, which means that both experienced players and up-and-coming talents have the opportunity to participate and demonstrate their skills. The games are characterized by speed, precision and tactical thinking, while the players try to get the ball into the opponent’s goal with their polo bats.

Beyond Capital Partners is one of the official sponsors of the polo tournament. We are proud that our polo team has won the coveted title. Congratulations to all players!

The traditional sport has deep roots in Frankfurt. The von Weinberg brothers once founded the first Polo Club in Niederrad.
Christoph D. Kauter, Founder and Managing Partner of Beyond Capital Partners: “The interaction of humans, animals and nature, coupled with a high degree of discipline and motivation, is very important to us as an active sponsor. In this respect, we are particularly pleased to be able to support the athletes as a sponsor and team namesake.“

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Beyond Capital Partners’ investment Dr. Hoffmann Gebäudedienste GmbH expands further through the acquisition of Clamex Gebäudereinigung GmbH

Post author By bcp_login
Post date June 5, 2023

Beyond Capital Partners' investment Dr. Hoffmann Gebäudedienste GmbH expands further through the acquisition of Clamex Gebäudereinigung GmbH

June 2023
Munich

Beyond Capital Partners Fund II, a fund advised by the investment company Beyond Capital Partners GmbH (“BCP”), has acquired 100% of the shares in Braunschweig-based Clamex Gebäudereinigung GmbH (“Clamex”) through its portfolio investment Dr. Hoffmann Gebäudedienste GmbH (“Dr. Hoffmann”) and continues its expansion following the acquisition of 100% of the shares in Gebäudereinigung Daniel Baumann GmbH (“GDB”) in November 2022. The closing took place on June 5, 2023.

With this takeover, the entire Dr. Hoffmann Group is developing into an integrated facility cleaning specialist, which, with 2,400 employees in large parts of Germany and in around 100 cities, reliably and trustfully supports its customers from the public sector as well as (large) companies as a professional B2B service provider.

The complete range of services includes the classic areas of maintenance cleaning, facility services, special cleaning, service personnel provision, event and catering as well as janitorial services. Individual cleaning concepts and state-of-the-art cleaning equipment are just as standard as the implementation of and compliance with ESG-relevant criteria. As early as 2021, Dr. Hoffmann became climate-neutral.

With the acquisition of Clamex Gebäudereinigung GmbH, founded in 1973, the Dr. Hoffmann Group expands from southern Germany into large parts of the northern federal states, thus expanding its national reach as well as the relevance of being able to be active for its customers as a nationwide facility cleaning specialist.

Nathalie Zilinski, Managing Director of Clamex: “As a master craftsman and guild company, we specialise in the cleaning of facilities indoors and outdoors as well as in industrial and special cleaning. We attach great importance to sustainability in all areas of the company and we invest in the further development of our employees. In addition, we have special know-how in tender management and order processing. We see ourselves as an ideal complement to the Dr. Hoffmann Group.”

Marlène Sternbaum, Managing Director of the Dr. Hoffmann Group, is looking forward to the cooperation: “With 50 years of experience, profound know-how, 100% service orientation and sustainable facility services, Clamex is an asset to our Dr. Hoffmann Group.”

Steffen Kleinhenz-Sonnenschein, Managing Director of the Dr. Hoffmann Group, adds: “Clamex is the ideal partner for the Dr. Hoffmann Group due to its geographical orientation, diversified service portfolio, highest quality standards, balanced customer base and qualified employees. We are very pleased to have a strong supra-regional partner at our side in Clamex.”

Christoph D. Kauter, Founder and Managing Partner of Beyond Capital Partners: “The German cleaning market is growing steadily. With Clamex, we are seizing the potential to implement Germany-wide expansion, especially in metropolitan regions such as Frankfurt, Hamburg and Berlin. Part of this expansion strategy is also to bundle further profitable companies from the facility services segment under the umbrella of the Dr. Hoffmann Group.”

About Dr. Hoffmann Group: Dr. Hoffmann Group is a nationwide facility cleaning service provider and, with 2,400 employees in 100 cities in Germany, offers high-quality services for its B2B customers. https://www.drhoffmann.eu/

About Beyond Capital Partners: Beyond Capital Partners is an investment company advising its funds on the acquisition of majority shareholdings in profitable Mittelstand companies in the DACH region with a focus on asset-light business models in the areas of B2B services, IT services, software, healthcare & well-being, lifestyle and entertainment. This financing is made possible through financial backing of the European Union under the Equity Facility for Growth established under Regulation (EU) No 1287/2013 of the European and the Council establishing a Programme for the Competitiveness of Enterprises and small and medium enterprises (COSME) (2014-2020). https://beyondcapital-partners.com/en/home