Beyond Capital Partners invests in tech-enabled content service provider ORENDT STUDIOS Holding
September 2024 Frankfurt am Main
Beyond Capital Partners Fund III, a fund advised by Beyond Capital Partners GmbH (“BCP”), acquired a majority shareholding in ORENDT STUDIOS Holding GmbH (“ORENDT”), headquartered in Hamburg. Signing and closing was completed in August 2024.
For around 30 years, ORENDT has established a leading position as a technology-driven content producer for brand and retail companies with state-of-the-art expertise in artificial intelligence, computer-generated imagery, 3D visualizations and 3D scans, augmented & virtual reality and classic moving image and photo productions. ORENDT supplies national and international top brands from the luxury and lifestyle segment.
With around 250 employees, ORENDT services its customers both from the Hamburg-based headquarter plus a total of nine on-premise locations worldwide as an elementary integrated partner and 360-degree workflow solution provider.
“In Beyond Capital Partners, we have found the ideal partner for the ORENDT STUDIOS Group to continue our growth course, drive forward our internationalization and offer our customers the best solutions for digital content production on all communication channels with a focus on e-commerce. In doing so, we will consistently expand the area of new technologies such as artificial intelligence to support our customers in producing data-based and analytically individualized content. We look forward to expanding our data-driven content strategy with the Beyond Capital Partners team and driving our expansion into new markets and expanded target industries,” says Torsten Orendt, CEO and Founder of ORENDT STUDIOS.
“With the acquisition of a majority stake in ORENDT STUDIOS Group, we are ready to support the further expansion of the company jointly with founding shareholder and Managing Director of the firm, Torsten Orendt. In addition to further organic growth as part of the “land-and-expand” approach with ORENDT customers as well as through future, selective acquisitions of additional – above all technologically relevant – competitors as part of dedicated buy & build strategy, the aim is to build ORENDT into one of the leading tech-enabled service providers in the segment of digital solution agencies in Europe over the coming years,” adds Christoph D. Kauter, Managing Partner and Founder of Beyond Capital Partners.
About ORENDT STUDIOS Holding GmbH:
ORENDT STUDIOS Holding GmbH is a group of companies specializing in the production and creation of marketing content in image, film and animation for national and international branded goods and retail companies. Its data-driven content approach makes the performance of marketing content measurable, particularly in the BtoC segment (e-commerce business), and increases companies’ sales of goods. ORENDT’s strength lies in its one-stop-shop solution – technical workflows and artificial intelligence guarantee maximum efficiency and individualized product and brand content. https://www.orendtstudios.com/en
About Beyond Capital Partners:
Beyond Capital Partners is an investment company advising its funds on the acquisition of majority shareholdings in profitable Mittelstand companies in the DACH region with a focus on asset-light business models in the areas of B2B services, IT services, software, healthcare & well-being, lifestyle and entertainment. This operation benefits from support from the European Union under the InvestEU Fund.
https://beyondcapital-partners.com/en/home
