ECD International, a majority shareholding of Beyond Capital Partners Fund III, invests in the influencer marketing agency SC Media House
April 2026 Frankfurt am Main
Beyond Capital Partners Fund III, a fund advised by Beyond Capital Partners GmbH (“BCP”), acquired a majority shareholding in Munich-based SPCR Media GmbH (“SC Media House“), via its portfolio company ECD International Holding GmbH (“ECD”). Signing and closing took place in April 2026.
The influencer marketing agency SC Media House was founded in 2018 by Oliver Huber and specializes in designing and executing creative, data-driven campaigns for brands to achieve a strong market position, targeted reach and measurable results. With a broad network of content creators, the agency combines strategic consulting with authentic social media communication and performance analysis.
“Our mission is to connect talents, brands, and companies, supporting them in crafting unforgettable stories, producing impressive events, and sharing outstanding content. Together with our partners, we aim to strategically expand our service offerings, unlock international opportunities, and capitalize on and strengthen synergies with ECD International, one of the leading global premium agencies for experiential marketing”, says Oliver Huber, Founder and Managing Director of SC Media House.
With regard to the strategic importance of the partnership, Jörn Pfotenhauer and Alexander Osterwald, Founders and Managing Directors of ECD International, state: “With SC Media House, we are gaining a strong partner to further expand our digital marketing capabilities in Germany. We are particularly impressed by the structure and positioning of the company developed by Oliver Huber, which has created a solid foundation for sustainable growth over the past years. We see a wide range of synergies between our respective business areas and client bases, which we intend to develop further together. By combining our complementary strengths, we are laying the foundation to expand our offering with a future-oriented approach and to strengthen our market position for the long term.”
Christoph D. Kauter, Founder and Managing Partner of Beyond Capital Partners, adds: “The influencer marketing sector in Germany continues to experience steady growth, while social media adoption is reaching all-time highs. With its extensive network of micro influencers and content creators positioned across Germany, SC Media House represents an attractive strategic addition to ECD Group’s buy-and-build strategy.”
About SC Media House: SC Media House is an influencer marketing agency based in Munich. It develops creative, data-driven campaigns and works with an international network of content creators to generate targeted reach and measurable results for brands.
https://www.sc-mediahouse.com
About ECD International Holding: ECD International is a multidisciplinary and internationally active full-service agency in the premium and luxury segment and offers first-class services such as brand management, live marketing, communication, creative work, customer relations and travel management for a demanding target group.
https://ecd-international.com
About Beyond Capital Partners: Beyond Capital Partners is an investment company advising its funds on the acquisition of majority shareholdings in profitable Mittelstand companies in the DACH region with a focus on asset-light business models in the areas of B2B services, IT services, software, healthcare & well-being, lifestyle and entertainment. This operation benefits from support from the European Union under the InvestEU Fund.
https://beyondcapital-partners.com/en/home
